Adjectives

We began by brainstorming adjectives & themes that we felt best conveyed the mood of the wine tastings that we attended:

• warm, friendly
• socializing, community, networking
• driven by learning
• attending with an expert
• laughing, enjoyment

Image Sources

We then collected magazines that we felt would contain images representative of the situations our wine tasters would encounter in the physical world, such as:

• Food & Wine
• Home Companion
• Martha Stewart's Living
• Gourmet Magazine
• Home and Garden Magazine
• Self Magazine
• Yoga Journal Magazine
• Adobe Bridge Stock Photos
• Getty Images Stock Photos

The Final Mood Board

Our adjectives helped us select a wide set of images and words from our magazines & then narrowed them down to the essential ones.

The mood board we created also became our color palette for the site. In addition, we used the mood board's rounded shapes in our mental model diagrams and throughout our website.

We feel that the close-knit community feeling between of our users both for wine tasting and learning about wine came across in the combination of images and words we used.